Gwen & Lindsey, Founders of The Laundress
We couldn't be more excited to introduce this next set of guest giftspotters, founders of The Laundress - Gwen Whiting and Lindsey Boyd.
Long before sustainability became an inspiring way of life, Gwen and Lindsey had a vision to create a premium, eco-friendly laundry and home cleaning brand. Armed with years of experience in the retail industry and degrees in textile science from Cornell University, the duo brought their vision into life in 2004. Without external funding, the two built their brand through tenacity and teamwork. Fast forward to today, and The Laundress is a hugely popular multi-distribution channel brand acquired by Unilever in 2019.
While a lot has transpired since the brand's inception in 2004, the ethos of the brand very much remains rooted in passion, purpose and sustainability. The products are still scrutinized by their founders for effectiveness and integrity and the entire brand experience is meticulously to ensure customers have the tools and knowledge they need to feel confident and excited about household chores. Take a trip to their Soho, NYC store and this all comes to life in its purest form. You won't want to leave the idyllic location reminiscent of a small-town boutique and you will be blown away by the vast array of product offerings. You will also learn that this store experience can be available to you at all times online through a library of how-to tutorials and videos. It's this commitment to sustainability, product integrity, and a transformative brand experience that makes The Laundress cleaning products great gifts- especially as housewarming gifts, because moving might be the perfect time for your recipient to make the switch to eco-friendly products!
Above and beyond being powerhouse founders Gwen and Lindsey also lend their expertise on the topics of entrepreneurship, and female empowerment. For a host of reasons, you can see why we are so excited to have The Laundress founders as guest gift spotters on GGG. Below you will find some of their favorite gifting picks in and outside of their line. These picks are also scattered across the site as you browse various gifting permutations.