Laura Beck, Founder of Lottolove
Years after visiting some of the most remote parts of the world Laura made it her mission to change how we gift & give by turning lottery tickets into charitable gifts that spread positivity and love while helping those who need it most.
Every March Laura's dad traveled to Central America to help build an orphanage and provide much-needed medical care. Eventually, they traveled as a family to some of the most remote parts of Guatemala. She saw people struggling to live, and that memory and feeling never left her.
It wasn’t until Laura noticed her husband’s love for scratch-offs, and remembered her Grandma had loved them too, that she realized while scratch-off tickets are so fun and exciting, it’s about winning for yourself. She wanted to flip the concept on its head and bring people together around doing good and winning for others.
Using her background in design and advertising she created LottoLove and launched with the Basic Needs ticket. After giving birth to her daughter she added a new product line, Win for Women, which focuses on supporting and empowering young women & girls. Collectively the LottoLove assortment helps to drill boreholes for clean water, provide tools necessary for kids to learn how to read & write, give girls an opportunity for education & political involvement, mentor girls to make changes in their lives & community, provide nutritious meals & replace kerosene lamps with solar energy.
LottoLove has been on the Today Show & Ellen Degeneres and featured in several national publications: Real Simple, Woman’s Day, Redbook and more!